Wangarau Foods is looking for a creative, organised and results-driven Digital Marketer and Website Manager to join its growing team in Lagos. This is an exciting opportunity for a digitally skilled professional who understands how effective online marketing, accurate website management and strong customer journeys can support business growth.
The successful candidate will be responsible for planning and executing digital marketing campaigns, managing paid advertising, keeping the company website updated and helping turn online visitors into qualified enquiries and customers. The role requires a practical understanding of digital platforms, website content management, search engine optimisation, analytics and online conversion strategies.
Job Title
Digital Marketer and Website Manager
Job Type
Full-time, Hybrid
Location
Lagos, Nigeria
Job Field
Marketing and Communication
Required Qualification
BA, BSc, HND or equivalent practical experience in Digital Marketing, Marketing, Communications, Web Management, Business or a related field.
Required Experience
At least two years of relevant experience in digital marketing, website management, online advertising or a similar role.
About the Role
As the Digital Marketer and Website Manager, you will help Wangarau Foods strengthen its online presence and improve the way customers discover, understand and order its products. You will work across marketing and website activities, ensuring that campaigns are properly planned, promotional materials are published on time and the website remains accurate, functional and easy to use.
This position is suitable for someone who can combine creativity with careful attention to detail. You should be comfortable working with marketing platforms, reviewing performance data, identifying problems and recommending practical improvements. You will also be expected to collaborate with content creators, internal team members, developers and service providers whenever technical or promotional support is required.
Key Responsibilities
- Plan, coordinate and execute digital marketing campaigns across relevant online platforms.
- Set up, manage and monitor paid advertising campaigns on Meta and other suitable advertising channels.
- Develop appropriate audience targeting strategies for different products, promotions and customer segments.
- Monitor campaign budgets, impressions, clicks, leads, sales, conversion rates and return on ad spend.
- Review campaign results regularly and recommend adjustments to improve performance and efficiency.
- Update website pages, product descriptions, product listings, prices, images, announcements and promotional offers.
- Make sure website information is accurate, current, clear and consistent with the company’s products and marketing objectives.
- Check website links, contact forms, order processes, checkout pages and other important customer journeys.
- Identify website errors or usability issues and coordinate technical fixes with developers or relevant service providers.
- Support search engine optimisation through keyword research, content improvements, page optimisation and basic technical checks.
- Monitor website traffic, customer enquiries, online orders and conversions using available analytics tools.
- Work with the content creator to plan campaign materials, promotional messages, website content and social media assets.
- Support email marketing, WhatsApp marketing, remarketing and retargeting campaigns where appropriate.
- Help maintain consistent branding and messaging across the website, advertisements and other digital channels.
- Prepare clear reports showing campaign activity, results, challenges and recommended next steps.
- Keep track of digital marketing trends, platform updates and opportunities that may benefit Wangarau Foods.
Requirements
- A relevant qualification or equivalent hands-on experience in Digital Marketing, Web Management, Marketing, Communications or a related discipline.
- At least two years of relevant professional experience.
- Practical experience creating, managing or optimising paid digital advertising campaigns.
- Experience managing a website or working with a content management system.
- Working knowledge of SEO, keyword research, website optimisation and online customer journeys.
- Understanding of analytics, conversion tracking and the use of performance data to guide decisions.
- Ability to update website content accurately, including product information, prices, images and promotional messages.
- Strong written and verbal communication skills.
- Good organisational skills and the ability to manage several deadlines at the same time.
- Strong attention to detail, especially when reviewing website content, links, forms and product information.
- Ability to work independently while collaborating effectively with other team members.
- Evidence of previous campaigns, websites, marketing projects or measurable digital results will be an advantage.
Performance Expectations
Success in this role will be measured by the accuracy and reliability of website information, the quality of qualified enquiries, growth in online sales, campaign efficiency, conversion rates and the timely submission of useful performance reports. The successful candidate should be able to identify what is working, explain what needs improvement and take practical action based on reliable information.
Ideal Candidate
The ideal candidate is proactive, dependable and comfortable working in a fast-moving digital environment. You should have a strong interest in helping businesses grow through online channels and be willing to take ownership of assigned tasks from planning through execution and reporting. You should also be curious, analytical and prepared to test different approaches while maintaining professional standards.
A successful candidate will understand that digital marketing is not limited to publishing posts or running advertisements. It also involves making sure customers can find the business, understand its products, complete an enquiry or order easily and receive a consistent experience at every stage. Your contribution will therefore support both marketing visibility and the overall customer experience.
Why This Opportunity Matters
This role offers the opportunity to make a direct contribution to the online growth of Wangarau Foods. By managing campaigns effectively and keeping the website accurate and functional, you will help the company reach more potential customers, communicate its offerings clearly and improve the number of people who take meaningful action online.
Method of Application
Interested and qualified candidates should complete the application form using the link below. Please provide accurate information and ensure that your experience, skills and previous digital marketing or website management work are clearly presented.
Apply for the Digital Marketer and Website Manager position at Wangarau Foods
If you have experience running digital campaigns, managing websites and improving online customer journeys, this could be an excellent opportunity to contribute your skills to a growing food business.
Israel Otoijamun is the founder of Xcrow, an AI-powered freelance marketplace connecting businesses with remote professionals. He has over 15 years experience in digital business, freelancing, technology, and online platforms. He writes about freelancing, remote work, hiring, digital payments, and the future of online work.
