The first time I encountered the phrase “employer of record,” I was on a call with a founder who had just found the perfect candidate for a senior engineering role. The candidate was based in Nigeria. The company was registered in the United States. The founder knew the person was exactly…
How to Build a Two-Sided Marketplace From Scratch in 2026
I remember the exact conversation that made me appreciate just how hard marketplace building actually is. A founder I know had spent eight months and significant money building what she described as “the Airbnb for creative studio spaces in Lagos.” The platform looked good. The tech worked. But nine months after…
What Is Escrow and How Does It Protect Buyers and Sellers Online?
Think about the last time you bought something from a stranger online. Maybe it was a service from a freelancer you had never worked with before, a digital product from an overseas seller, or a high-value item from someone on a marketplace. At some point in that transaction, one of you…
How to Hire a Freelancer Online: A Step by Step Guide for Small Businesses
There has never been a better time to hire a freelancer. The global talent pool is enormous, the platforms are more user-friendly than ever, and the cost savings compared to bringing on a full-time employee can be substantial. Yet for many small business owners, the process of actually hiring a freelancer…
How to Get Your First Client on a Freelance Marketplace (Step by Step)
Starting out as a freelancer is one of the most exciting decisions you can make. The freedom, the flexibility, the idea of choosing who you work with and what you work on — it all sounds incredible. But then reality sets in. You create your profile, you wait, and nothing happens….