Digital marketing has become an important part of how businesses attract customers, build brand awareness and generate revenue. Companies increasingly need professionals who can do more than publish social media posts. They need people who understand how content, search engines, online advertising, email campaigns and website experiences work together to produce measurable business results.

The Simba Group is recruiting a Digital Marketing Specialist to develop and manage its digital marketing activities. The successful candidate will be responsible for creating marketing content, managing online campaigns, improving search visibility, producing videos and developing landing pages that support customer acquisition and business growth.

This is a fully remote opportunity for an experienced digital marketing professional who can combine creativity with analytical thinking. The role covers several areas of online marketing, making it particularly relevant to candidates with practical experience in content strategy, performance marketing, SEO, paid advertising and digital campaign management.

The advertised monthly salary is between ₦200,000 and ₦250,000.

Job Overview

About Simba Group

The Simba Group is a Nigerian conglomerate that commenced operations in 1988. It has business interests across several sectors, including transportation, power and IT-enabled services.

The organisation operates in markets where product awareness, customer engagement and after-sales support are important to business growth. Its corporate focus includes providing innovative products and quality services to customers.

For a digital marketing professional, this position offers an opportunity to contribute to the company’s online visibility and marketing performance through coordinated digital campaigns.

About the Digital Marketing Specialist Position

The Digital Marketing Specialist will be responsible for planning, implementing and evaluating digital marketing strategies across multiple online channels.

The role requires a broad understanding of how potential customers discover businesses, interact with marketing content and make purchasing decisions.

For example, search engine optimisation can help a business attract people looking for relevant products or services. Social media content can introduce the brand to new audiences, while paid advertising can target specific customer groups. Email marketing can then support ongoing communication with prospects and existing customers.

The successful candidate will be expected to manage these activities as connected parts of a wider marketing strategy.

The employer also expects the use of modern technology, including AI-powered content creation tools, to improve productivity and support the development of marketing materials.

This is therefore a multidisciplinary position rather than a role focused exclusively on social media management.

Key Responsibilities

1. Content Development and Marketing Copywriting

The successful candidate will create written marketing materials for the company’s digital platforms.

This includes developing website content, social media captions, promotional messages, email copy, advertising headlines and calls to action.

The content should communicate the company’s message clearly while encouraging the intended audience to take appropriate action.

The specialist will also be responsible for developing content ideas and maintaining a content calendar. This requires planning what to publish, selecting suitable formats and ensuring that marketing communication remains consistent.

Strong copywriting skills are particularly important because the quality of a marketing message can influence whether someone ignores an advertisement, explores a product or makes an enquiry.

2. Social Media Management and Digital Content Distribution

The position involves planning and managing content across relevant social media platforms.

Responsibilities include preparing platform-specific content, scheduling publications, monitoring engagement and identifying opportunities to improve audience reach.

A successful candidate should understand that different platforms serve different purposes. Content that works well on one platform may need to be adapted before it can perform effectively elsewhere.

The specialist will also monitor audience behaviour and emerging digital trends to identify ways of improving brand visibility and engagement.

3. Search Engine Optimisation and Search Engine Marketing

Search visibility is another important part of this position.

The Digital Marketing Specialist will implement SEO strategies designed to improve the visibility of the company’s website and other digital assets in search engine results.

This includes conducting keyword research, identifying relevant search terms and optimising website pages, landing pages and marketing content.

The role also involves supporting search engine marketing activities, including paid search campaigns.

Applicants should understand the difference between organic search optimisation and paid search advertising. They should also be able to use search performance information to identify opportunities for improvement.

Familiarity with Google Analytics 4 and Google Search Console will be useful for evaluating website traffic, search queries and the performance of digital content.

4. Paid Advertising and Campaign Optimisation

The successful candidate will plan, launch and manage online advertising campaigns using platforms such as Google Ads and Meta Ads.

This involves developing advertising messages, selecting suitable audiences, preparing creative materials and monitoring campaign performance.

The employer specifically highlights several performance measures:

• Cost per lead.
• Conversion rates.
• Advertising expenditure.
• Return on advertising spend.
• Overall campaign effectiveness.

The role also involves A/B testing, which allows marketers to compare different versions of advertisements, headlines, images or other campaign elements.

For example, a specialist may test two advertising messages to determine which one generates more enquiries from the intended audience.

Applicants should therefore be comfortable interpreting campaign data and making adjustments based on actual performance rather than relying entirely on assumptions.

5. Email Marketing and Automation

Email marketing will form part of the company’s customer acquisition, engagement and retention activities.

The specialist will develop email campaigns, write promotional messages, prepare campaign layouts and manage email lists.

Other responsibilities include organising subscribers into relevant audience groups, scheduling campaigns and using automation tools where necessary.

Campaign performance will be assessed through indicators such as:

• Email open rates.
• Click-through rates.
• Customer engagement.
• Conversion rates.

Candidates with experience using email marketing platforms and campaign automation tools should highlight this in their applications.

6. AI Video Creation and Video Editing

The position includes producing video content for digital marketing campaigns and social media platforms.

The specialist will be expected to create both short-form and long-form videos, depending on the campaign objectives and intended audience.

The employer also identifies AI-powered video creation as an important skill area.

This may involve using suitable AI tools to generate video assets, voiceovers, visuals and other supporting materials. Candidates should also be able to edit raw footage into polished videos that are appropriate for different digital platforms.

Video production responsibilities may include promotional videos, product demonstrations, video advertisements and other marketing content.

Applicants should be prepared to demonstrate their video editing skills through actual examples of completed work.

7. Landing Page Development and Conversion Improvement

A landing page is a dedicated web page designed to encourage visitors to complete a particular action, such as submitting an enquiry, registering for a service or requesting more information.

The successful candidate will create and improve landing pages for advertising campaigns, lead generation and product or service promotions.

This includes developing page headlines, persuasive copy, layouts and calls to action.

The specialist will also use suitable website builders, landing page platforms or content management systems to implement these pages.

Beyond creating the pages, the role involves monitoring their performance and identifying changes that could improve conversions.

Candidates with practical experience using WordPress or other website-building tools may find this aspect of the position particularly relevant, provided they can demonstrate their ability to create and optimise landing pages.

8. Marketing Analytics and Performance Reporting

Digital marketing performance must be measured to determine whether campaigns are achieving their objectives.

The specialist will monitor important indicators across website traffic, search visibility, social media engagement, lead generation, advertising and email campaigns.

The information gathered will be used to prepare regular reports and recommend improvements.

Rather than reporting numbers without context, applicants should understand how to interpret campaign results and explain what they mean for the business.

For example, an increase in website traffic may appear positive, but the quality of that traffic and the number of visitors who become leads or customers are also important.

The ability to connect marketing activities with measurable business outcomes will be valuable in this position.

Key Performance Indicators

The employer identifies several areas that will be used to evaluate performance.

These include:

Applicants should understand that the position is results-oriented. Producing content and launching advertisements will not be the only measures of success; the effectiveness of those activities will also matter.

Requirements and Qualifications

The Simba Group is looking for candidates with demonstrable experience in digital marketing, performance marketing, content marketing or a related field.

A Bachelor’s Degree or relevant qualification in Marketing, Digital Marketing, Mass Communication, Communications or a related discipline is an advantage.

Applicants should also demonstrate the following capabilities:

• Practical experience creating digital marketing content and writing persuasive marketing copy.
• Knowledge of social media management and content planning.
• Understanding of SEO, keyword research and search engine marketing.
• Experience managing online advertising campaigns.
• Familiarity with email marketing platforms and campaign management tools.
• Ability to create and edit marketing videos.
• Knowledge of AI-powered video creation tools.
• Experience building and improving landing pages.
• Familiarity with digital analytics and reporting tools, particularly Google Analytics 4 and Google Search Console.
• Strong written communication, creativity and analytical skills.
• Good time management and the ability to manage multiple projects.

The vacancy does not state a specific minimum number of years of experience. However, candidates should be able to demonstrate practical experience through previous campaigns, professional projects or a relevant portfolio.

Who Should Apply?

This opportunity may be suitable for professionals who have experience managing multiple aspects of digital marketing rather than specialising in only one channel.

Potential applicants include:

• Digital marketing specialists with experience managing complete marketing campaigns.
• Performance marketers familiar with Google Ads and Meta Ads.
• SEO professionals with additional content and campaign management skills.
• Content marketers experienced in copywriting and social media strategy.
• Email marketing professionals familiar with audience segmentation and automation.
• Video creators who understand how to produce content for marketing purposes.
• Digital marketing consultants with experience developing landing pages and generating leads.

Candidates who have managed campaigns from planning through execution and performance evaluation should make those experiences clear in their CVs and portfolios.

Remote Work Requirements

This is advertised as a fully remote position. The successful candidate will not be required to work from a specified office location.

However, remote work requires a reliable internet connection, the ability to organise tasks independently and effective communication with colleagues.

The employer expects the selected professional to manage multiple assignments, meet agreed deadlines and deliver results without constant supervision.

Applicants should therefore be prepared to work with digital collaboration tools, communicate progress and provide updates on campaign performance.

Although the vacancy is described as contract employment, it also identifies the role as full-time. Candidates should review the employment terms during recruitment if they need clarification about the contract duration and engagement arrangements.

Salary and Compensation

The advertised salary for the Digital Marketing Specialist position is ₦200,000 to ₦250,000 per month.

The exact amount offered within this range is not specified in the vacancy.

Candidates should be prepared to discuss their experience, relevant technical skills and previous marketing results during the recruitment process.

How to Apply for the Simba Group Digital Marketing Specialist Job

Interested and qualified candidates should complete the employer’s online application form.

Application Portal: Use this link to apply

Applicants are expected to provide their personal and professional information and demonstrate their experience through relevant examples.

The application requests information including:

• Full name and contact details.
• Current city and state.
• Previous job titles and industries worked in.
• Digital marketing skills.
• Details of a digital marketing campaign previously managed, including its objectives, strategy and results.
• A copywriting sample.
• A link to a video portfolio or video sample.
• Examples of landing pages developed.
• Earliest possible resumption date.
• Confirmation of readiness and ability to work remotely.

The employer also requests a CV and a portfolio or links to relevant digital marketing projects.

Application Deadline: November 9, 2026.

Tips for Preparing a Competitive Application

Because this position covers several areas of digital marketing, applicants should avoid submitting a CV that simply lists software applications and general responsibilities.

A stronger application will demonstrate what the candidate has actually accomplished.

For example, if you have managed a paid advertising campaign, explain its objective, the audience targeted, the approach used and the results achieved. Where possible, include measurable outcomes such as leads generated, conversion improvements or changes in advertising costs.

Your portfolio should also reflect the range of skills requested by the employer.

Consider including examples of:

• Website articles and marketing copy.
• Social media campaigns.
• SEO-optimised website pages.
• Google Ads or Meta Ads campaigns.
• Email marketing materials.
• Edited promotional videos.
• Landing pages and conversion-focused website designs.

If some of your work is confidential, you can provide anonymised examples or explain your contribution without sharing private client information.

Most importantly, ensure that the campaign you describe in the application form is one you genuinely worked on. You may be asked to explain your approach and the results during an interview.

Final Thoughts

The Digital Marketing Specialist position at Simba Group is a broad opportunity for a professional who understands how different digital marketing channels contribute to business growth.

Its combination of content creation, SEO, paid advertising, email marketing, video production, landing page development and analytics makes it more demanding than a conventional social media management role.

The advertised salary of ₦200,000 to ₦250,000 monthly may interest experienced digital marketing professionals seeking a remote opportunity in Nigeria.

Candidates who can demonstrate practical campaign experience, produce a strong portfolio and explain how their work contributes to measurable results should give this opportunity serious consideration.

Interested applicants should complete the online application and submit their supporting materials before November 9, 2026.

Israel Otoijamun

Israel Otoijamun is a digital business strategist, technology entrepreneur, and the founder of Xcrow, a platform connecting businesses with top remote talent.
With more than 15 years of experience across online platforms, technology, and digital payments, Israel regularly publishes insights on freelancing, tech job opportunities, remote workforce strategies, and modern hiring ecosystems.
Read more about Israel Otoijamun.