Job Title: Digital Marketing Specialist
Company: Coniah Systems Support Limited
Location: Allen, Ikeja, Lagos State
Employment Type: Full-Time
Qualification: BA/BSc/HND
Salary: ₦150,000 per month
Job Category: Marketing and Communications
Application Deadline: Not Specified
About Coniah Systems Support Limited
Coniah Systems Support Limited is an information and communications technology (ICT) solutions company providing technology products and services to businesses and organisations.
The company’s services include the development and deployment of business software applications, as well as the implementation of ICT infrastructure and communication technologies. Its operations are supported by specialised service units responsible for delivering and maintaining technology solutions for clients.
As businesses increasingly depend on digital platforms to reach customers, improve operations and remain competitive, technology companies need effective marketing strategies to communicate the value of their solutions.
Coniah Systems Support Limited is looking to strengthen its marketing activities by recruiting a Digital Marketing Specialist who can improve brand visibility, generate business leads and support revenue growth.
Job Overview
The Digital Marketing Specialist will be responsible for planning and implementing digital marketing activities that attract potential customers and generate business opportunities for the company.
Unlike marketing positions focused primarily on social media engagement and brand awareness, this role places considerable emphasis on lead generation and customer conversion.
The successful candidate will develop campaigns across relevant digital channels, manage online advertising, support search engine optimisation and coordinate email marketing activities.
An important part of the job will involve identifying potential business customers, attracting qualified prospects and helping move them through the sales process.
The ideal candidate should understand how digital marketing works within a business-to-business (B2B) environment, particularly when promoting technology products, software applications and ICT services.
Key Responsibilities
1. Digital Marketing Strategy and Campaign Development
- Develop digital marketing strategies that support the company’s business objectives.
- Plan and execute marketing campaigns across social media, search engines and other relevant online platforms.
- Identify appropriate digital channels for promoting the company’s ICT products and services.
- Develop campaign messages that communicate the benefits and value of the company’s technology solutions.
- Review marketing activities regularly and recommend improvements where necessary.
2. Lead Generation and Customer Acquisition
- Identify potential customers and business opportunities through digital marketing channels.
- Develop campaigns designed to attract individuals and organisations interested in the company’s services.
- Generate qualified leads for the sales and business development teams.
- Monitor incoming enquiries and support the process of converting prospects into paying customers.
- Explore new approaches to improve customer acquisition and reduce the cost of generating leads.
3. Social Media and Online Brand Management
- Manage the company’s social media marketing activities.
- Create relevant content that explains the company’s products, services and technological solutions.
- Develop promotional materials for different digital platforms.
- Maintain a consistent brand identity across online channels.
- Monitor audience engagement and identify opportunities to improve the company’s online presence.
4. Search Engine Optimisation (SEO)
- Implement SEO strategies to improve the visibility of the company’s website.
- Conduct keyword research relevant to the ICT industry and the company’s service offerings.
- Optimise website content to attract relevant organic traffic.
- Identify opportunities to improve search engine rankings.
- Monitor website performance and recommend improvements based on available analytics.
5. Online Advertising and Paid Campaigns
- Plan and manage online advertising campaigns across relevant platforms.
- Develop targeted advertising strategies to reach potential customers.
- Monitor advertising expenditure and campaign performance.
- Evaluate the effectiveness of advertisements based on leads, conversions and other relevant metrics.
- Adjust campaigns to improve results and ensure marketing resources are used effectively.
6. Email Marketing and Customer Engagement
- Develop email marketing campaigns for prospective and existing customers.
- Prepare informative promotional messages about the company’s products and services.
- Support customer engagement through targeted email communication.
- Monitor email campaign performance, including delivery, engagement and conversion rates.
- Identify opportunities to improve communication with potential business clients.
7. Marketing Analytics and Performance Reporting
- Track the performance of digital marketing campaigns.
- Monitor important indicators such as website traffic, qualified leads, customer enquiries and sales conversions.
- Prepare regular marketing performance reports.
- Analyse campaign results to identify successful strategies and areas requiring improvement.
- Provide recommendations that can help the company achieve its customer acquisition and revenue objectives.
Requirements and Qualifications
Interested applicants should meet the following requirements:
- A Bachelor’s degree or Higher National Diploma in Marketing, Business Administration, Mass Communication or a related discipline.
- Demonstrable experience in digital marketing.
- Previous experience in B2B marketing or technology-related services will be an advantage.
- Good understanding of digital advertising platforms and online marketing strategies.
- Practical knowledge of lead generation and customer acquisition.
- Experience creating digital marketing content for different audiences.
- Understanding of SEO and email marketing.
- Ability to interpret marketing analytics and prepare performance reports.
- Strong written and verbal communication skills.
- Good organisational and problem-solving abilities.
Essential Skills for the Role
The position requires a combination of creative, analytical and commercial skills.
Lead Generation: Ability to attract relevant prospects and develop campaigns that generate genuine business enquiries.
B2B Marketing: Understanding how businesses evaluate technology products and services before making purchasing decisions.
Content Development: Ability to communicate technical products and services in language that potential customers can easily understand.
Digital Advertising: Familiarity with paid advertising platforms and the process of developing, monitoring and optimising campaigns.
SEO Knowledge: Understanding how search engines work and how website content can be improved to attract relevant visitors.
Data Analysis: Ability to interpret marketing performance data and use insights to improve campaign results.
Communication: Confidence in presenting marketing ideas, preparing promotional materials and engaging potential customers professionally.
Understanding the B2B Marketing Aspect of This Position
Marketing technology services to businesses requires a different approach from promoting everyday consumer products.
A company considering new software, ICT infrastructure or communication technology will typically want to understand how the solution addresses its operational challenges, improves efficiency or delivers measurable business value.
For this reason, successful B2B marketing involves more than publishing promotional messages. It requires identifying the right audience, explaining technical solutions clearly and building enough confidence for prospective customers to request further information or make a purchasing decision.
A Digital Marketing Specialist in this environment should be comfortable working with marketing data, developing targeted campaigns and collaborating with sales personnel to turn enquiries into business relationships.
Salary and Employment Information
The reported salary for this vacancy is ₦150,000 per month.
The position is advertised as a full-time opportunity in Lagos State, with the work location listed around Allen, Ikeja.
Candidates should confirm the complete employment terms, working arrangements, benefits and other conditions directly with the recruiting organisation.
How to Apply
Qualified and interested candidates should prepare an updated CV and a portfolio or supporting evidence of previous digital marketing campaigns.
Applications should be sent to:
Email: recruitmentcssl@gmail.com
Email Subject: Digital Marketing Specialist
Applicants should use the exact job title as their email subject and include relevant examples of previous marketing work.
A strong application should demonstrate experience in lead generation, digital advertising, SEO, content development or marketing campaigns.
Tips for Applicants
Before applying, consider reviewing your CV to ensure it highlights measurable marketing achievements rather than simply listing responsibilities.
For example, you could include:
- The number of qualified leads generated through previous campaigns.
- Improvements in website traffic or search engine visibility.
- Advertising campaigns managed and their results.
- Experience promoting software, technology products or professional services.
- Examples of marketing activities that contributed to customer acquisition.
Where possible, include links to previous campaigns, websites, professional portfolios or reports that demonstrate your capabilities.
Important: The employer has not specified an application closing date in the available vacancy information. Interested candidates should confirm whether applications are still being accepted before submitting their documents.
Israel Otoijamun is a digital business strategist, technology entrepreneur, and the founder of Xcrow, a platform connecting businesses with top remote talent.
With more than 15 years of experience across online platforms, technology, and digital payments, Israel regularly publishes insights on freelancing, tech job opportunities, remote workforce strategies, and modern hiring ecosystems.
Read more about Israel Otoijamun.
