We are seeking an experienced and creative Graphic Designer/Brand Identity Specialist to develop a professional logo and comprehensive brand identity for our fintech startup.

We want a unique, modern, memorable, and professional brand identity that communicates trust, innovation, security, reliability, and technological excellence.

The selected designer will be responsible for creating a distinctive logo that will serve as the foundation of our company's visual identity across digital platforms, corporate materials, merchandise, and marketing communications.

This is an opportunity to work with an emerging fintech brand and potentially establish a long-term working relationship for future design and branding projects.

Scope of Work

The selected designer will be responsible for the following:

1. Logo Design

• Primary company logo.
• Alternative logo variations.
• Icon/symbol or brand mark.
• Horizontal and vertical logo versions.
• Black-and-white logo variations.
• Light and dark background versions.
• Scalable vector logo files.

2. Brand Identity Development

• Brand colour palette.
• Typography selection.
• Brand fonts and usage guidelines.
• Brand patterns and visual elements.
• Logo spacing and placement guidelines.
• Complete brand style guide.

3. Corporate Branding Materials

The logo and brand identity will be applied to the following materials:

• Branded corporate T-shirts and polo shirts.
• Branded caps.
• Complimentary/business cards.
• Company letterheads.
• Company envelopes.
• Staff identification cards.
• Corporate presentation templates.
• Email signatures.

4. Digital Branding Materials

• Social media profile graphics.
• Social media cover/banner templates.
• Website branding elements.
• Digital marketing graphics.
• Promotional and advertising templates.

5. Brand Presentation The designer must provide realistic mockups showing how the proposed branding will appear on physical and digital materials, particularly branded shirts, caps, business cards, and other corporate materials.

Required Deliverables

The successful designer must provide:

1. Final approved logo in AI, EPS, SVG, PDF, PNG, and JPG formats.
2. Editable source files.
3. Complete brand identity/style guide in PDF.
4. Corporate stationery designs.
5. T-shirt and polo shirt branding mockups.
6. Cap branding mockups.
7. Business/complimentary card designs.
8. Social media branding templates.
9. Digital brand assets.
10. Print-ready files with appropriate specifications.

Ideal Candidate

We are looking for a designer who:

• Has proven experience in logo design and corporate branding.
• Has a strong portfolio demonstrating previous branding projects.
• Understands fintech, technology, financial services, or corporate branding.
• Can create original and commercially usable designs.
• Has excellent knowledge of typography, colour theory, and visual identity.
• Is proficient in Adobe Illustrator, Photoshop, CorelDRAW, or equivalent professional design tools.
• Can provide editable source files.
• Is creative, responsive, and attentive to details.

What to Include in Your Application

Interested designers should submit:

1. A portfolio containing at least three relevant logo or branding projects.
2. Examples of corporate identity and merchandise branding.
3. A brief explanation of their proposed creative approach.
4. Their estimated project completion timeline.
5. Their proposed project fee.

Important Information

We are looking for original designs, not copied templates or generic logo concepts.

The selected designer will be expected to provide all agreed deliverables and transfer the agreed commercial usage rights and ownership of the final approved designs to the company upon completion and payment.

We are particularly interested in building a long-term relationship with a talented designer who can support our future branding and marketing needs.

If you have the creativity and expertise to build a strong visual identity for a fintech brand, we would love to hear from you!